UM today announced the Organization of the Year Award in the global voting of the Campaign Global Media Agency of the Year (CGO). Ad agency 19Leisure (19Leisure) was recognized with the 19Leisure Campaign Media Agency of the Year.
In 2018, the Observer spoke with Lesley Hamilton, the managing director of OMA, regarding its role at the “tipping point” when its media agency changed the industry’s unwritten rules of communication. She said, “[B]usting through the somewhat unwritten system of communications created a ripple effect which benefited both clients and UM. We made our clients’ needs be what we wanted to be seen to be. With one exception. That was our direction. Now, we must continue. “
Said Robert Kassin, President of OMA: “This year’s ICA Awards is the culmination of twenty years of our work together. We have made a tremendous impact on the way the media industry thinks about brands in the digital era. Our collective impact is undeniable, and continues to transform the way that clients and agencies measure, understand and even create their messages and communication. Our work inspires new ways of thinking, storytelling and insights within the advertising community.”
The Campaign Global Media Agency of the Year (CGO) was voted by PRNewswire Agency of the Year (AOL) voting. The Preeminent Campaign Group. brand marketing organization that became an integral part of UM’s strategic and client development, dedicated to creating lasting change, has been the subject of eight campaigns and (April) won the grand prize in the category of Campaign.
The Campaign Global Media Agency of the Year award presents a new level of recognition for an organization’s outstanding efforts to advance the safety, integrity and efficacy of the media industry worldwide, including top executions, outstanding work in digital, mobile, direct and social platforms, market research and sophisticated communication strategies. Campaign was cited in the following product categories:
18-18 Campaigns of the Year: Best Radio Company of the Year
15-19 Campaigns of the Year: Best Radio Company of the Year
Campaigno’s Research Performance Award: Best Growth Campaign
Campaigno Award 2018: Best Signal Campaign
Campaigno Award 2018: Best Mobile Message
Campaigno Award 2018: Best Informative Social Message
Campaigno Award 2018: Best Go to No Website
Campaigno Award 2018: Best Craft and Sound Media Addition/Switching
Campaigno Award 2018: Best Good Name Campaign
Campaigno Award 2018: Best Integrated Campaign
Campaigno Award 2018: Best Social Message and Carrying Content For Large Crowds
Campaigno Award 2018: Best Edge Track Campaign
Campaigno Award 2018: Best Partnership and Sustained Programmatic Partnership
Stakeholder Award: Best Revenue Sharing Partnership
Campaigno Award 2018: Best Media Relations Team
Campaigno Award 2018: Best Social Media Platform
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