Eir Sport has become the latest British sports broadcaster to cease broadcasting to rival subscription TV services, becoming the latest to cease providing its marquee sports rights to companies such as BSkyB and Channel 4.
Eir Sport, owned by broadcaster M3, has led the way on television rights for Scotland’s men’s and women’s soccer teams, which allow teams to play at venues across the UK in faraway away away football match grounds. After nine years of broadcasting the women’s team matches, including matches with former players such as Sandra Curry and Jill Scott, Eir Sport has cut the deal with the Scottish Football Association (SFA) to stop broadcasting in July. It will now focus on providing football matches with rivals Sky and BT Sport.
In comparison, when it broadcasts more than 150 matches over the next two seasons, Eir Sport shows only a handful of matches each week. A number of Eir Sport’s shows are being affected by the plans. Only 13 of Eir Sport’s 500 games are to be broadcast in 2021, against 450 for the SFA over the same period.
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