The importance of research goes beyond creativity and cheap retail space. Research is foundational, woven into the building blocks of everything from your business to your brand to your job. Our book, Global Research, goes into some depth on this fascinating topic, revealing the research methodology behind some of the world’s best brands and the strategies they use to create a cohesive, bottom-up brand identity. The book’s editors cite powerful examples of what is undeniably working for some of the world’s most respected brands, including Nike and Adidas, and why it’s important for brands to be able to access data and understand how to utilize it. Read more and pick up Global Research — which is ranked No. 8 on the e-book bestseller list in New York magazine’s digital edition — for the best in journalism: the classic way to write and build brands.
Read this one on customizing an article from the first page (written by our editors) to the last (by our editors). This isn’t a column about how you go about it, but about how you get the data you need for the piece, and how you use it to your advantage.