Jerry Jones Designs New Home Stadium ‘High Tech’

A Dallas Cowboys logo photo celebrating the team’s Super Bowl victory is seen on an electronic board at a grocery store in downtown Dallas. The Dallas Cowboys unveiled their new home stadium in a ceremony at Cowboys Stadium on Tuesday, May 16, 2017. (AP Photo/LM Otero)

Dallas Cowboys owner Jerry Jones is focused on winning a second Super Bowl in six years — his team hasn’t won it since 2002.

So it’s fitting that the team unveiled their new home stadium in a ceremony Tuesday at Cowboys Stadium, the 51-year-old former broadcaster’s alma mater. The Cowboys will start their home season in September with a home opener against the Atlanta Falcons.

And to commemorate the stadium’s design, a special 12-foot-tall silver tarp with green arrow lights on it adorns the outer field. A sky-high bell opens up every ten minutes, signaling the start of each possession. The LED lights resemble a cowbell.

“What a great idea,” said Hall of Fame head coach Tommy Johnson. “It’s a beautiful color. We can all be this color for when we really need it.”

Jones said the colors were chosen for “the expression of the team,” while Johnson and former Dallas Cowboys kicker and team executive Pete Rozelle said they are “thrilled” the colors were created to let the stadium feel “high tech.”

“Because we’re using colors, we want to make sure that that decor is visible. We want to make sure that you see those lighting and you see that it’s Green,” Rozelle said.

“It’s not too bright,” Jones told reporters. “That looks really cool.”

Jones said designing the design took 10,000 man hours over the past three years.

“The design process was the hardest thing I’ve ever done, but it all started with a color,” Jones said. “I’m sure there are some bad words in there. They weren’t bad words the whole time.”

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